Cultural Dimension of Global Business, The Plus MySearchLab with eText -- Access Card Package (7th Edition)

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Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business.

 

The Cultural Dimension of Global Business provides a foundation for understanding the impact of culture on global business and global business on culture.

 

Learning Goals

Upon completing this book readers will be able to:

• Understand the interaction between global business and culture
• Discuss comparative values and cultural differences
• Know the importance of understanding nonverbal communication patterns prevalent in the international business arena
• Examine three functional processes critical to success in conducting global business: negotiating, partnering, and managing

020589786X / 9780205897865 Cultural Dimension of Global Business, The Plus MySearchLab with eText -- Access Card Package

Package consists of

0205239927 / 9780205239924 MySearchLab with Pearson eText -- Valuepack Access

0205835597 / 9780205835591 Cultural Dimension of Global Business, The