Brand Media Strategy: Integrated Communications Planning in the Digital Era
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Book Details
Author(s)
Antony Young,
Publisher
Palgrave Macmillan
ISBN / ASIN
0230104746
ISBN-13
9780230104747
Category
Business & Economics
Marketplace
India 🇮🇳
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Description
Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.
