Managing Cross-Cultural Communication: Principles and Practice
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Book Details
Author(s)
Barry Maude
Publisher
Palgrave Macmillan
ISBN / ASIN
0230249531
ISBN-13
9780230249530
Category
Business & Economics
Marketplace
India 🇮🇳
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Description
An accessible and lively introduction to the management of cross-cultural communication for undergraduate and graduate business students. Drawing on the latest research and incorporating the author's own extensive experience of working in different cultural settings, it addresses the core theory and practice. An essential course companion.
