Broadcast Advertising Copywriting
44.95
USD
Book Details
Author(s)UNKNOWN AUTHOR
PublisherFocal Press
ISBN / ASIN0240800370
ISBN-139780240800370
Sales Rank9,349,341
MarketplaceUnited States 🇺🇸
Description
Provides a broad understanding of the basic techniques employed in broadcast advertising copywriting.
Elucidates rules of style for commericial writing, offers practical formulas and formats for both radio and TV, and provides abundant examples, ideas and exercises for inspiring creativity and honing skills.
Elucidates rules of style for commericial writing, offers practical formulas and formats for both radio and TV, and provides abundant examples, ideas and exercises for inspiring creativity and honing skills.
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