Broadcast Advertising Copywriting
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Book Details
Author(s)
UNKNOWN AUTHOR
Publisher
Focal Press
ISBN / ASIN
0240800370
ISBN-13
9780240800370
Marketplace
France 🇫🇷
Description
Provides a broad understanding of the basic techniques employed in broadcast advertising copywriting.
Elucidates rules of style for commericial writing, offers practical formulas and formats for both radio and TV, and provides abundant examples, ideas and exercises for inspiring creativity and honing skills.
Elucidates rules of style for commericial writing, offers practical formulas and formats for both radio and TV, and provides abundant examples, ideas and exercises for inspiring creativity and honing skills.
