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Motion Graphic Design, Third Edition: Applied History and Aesthetics Buy Now 🇺🇸 Buy Now $42.80 USD www.amazon.com

Motion Graphic Design, Third Edition: Applied History and Aesthetics

Author Jon Krasner
Publisher Focal Press
Category Art
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Book Details
Author(s) Jon Krasner
Publisher Focal Press
ISBN / ASIN 0240821130
ISBN-13 9780240821139
Availability Usually ships in 24 hours
Sales Rank #297,815
Category Art
Marketplace United States
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Description

Enrich your motion graphic design work with this substantial investigation of aesthetic principles and their application to motion graphics. Historical reference provides context; design principles serve as building blocks; and an examination of method and technique inspire innovations in your own work. Bring your work to the next level with a command of concepts that include: * The language of traditional graphic design and how it can be combined with the dynamic visual language of cinema * Pictorial design considerations including the relationships between images and type, hierarchy, form and composition * How motion is orchestrated and sequenced to enhance artistic expression and conceptual impact.

New to this edition: * Updated examples and imagery of motion graphics in film, network branding, commercials, and music videos * New industry tools and techniques, such as Photoshop's new animation tool * An updated and enhanced DVD, and much more The companion DVD showcases student and professional work accompanied by interviews describing the aesthetic considerations that were involved in design and production.

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