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Advertising in Contemporary Society: Perspectives toward Understanding

AuthorKim B Rotzoll, James E Haefner, Steven R Hall
PublisherUniversity of Illinois Press
CategoryBusiness & Economics
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Book Details

Author(s)Kim B Rotzoll, James E Haefner, Steven R Hall
PublisherUniversity of Illinois Press
ISBN / ASIN0252022122
ISBN-139780252022128
CategoryBusiness & Economics
MarketplaceFrance  🇫🇷

Description

This book should be of interest to students taking professional and undergraduate courses in marketing.

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