The Mirror Makers: A History of American Advertising and Its Creators
Book Details
Author(s)
Stephen Fox
Publisher
University of Illinois Press
ISBN / ASIN
0252066596
ISBN-13
9780252066597
Category
Business & Economics
Marketplace
United Kingdom 🇬🇧
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Description
A general history of American advertising which lists the media buyers, copywriters and agencies who developed American advertising from 1840 to the 1980s. The author examines advertising philosophies, investigates the arts of print buying, copywriting, market reasearch and branding. He looks at the evolution of the retail market place and the magazines, radio and TV that makes advertising a powerful social force.
