E. W. Scripps and the Business of Newspapers (History of Communication)
Book Details
Author(s)Gerald J. Baldasty
PublisherUniversity of Illinois Press
ISBN / ASIN0252067509
ISBN-139780252067501
CategoryBiography & Autobiography
MarketplaceFrance 🇫🇷
Description
Edward Willis Scripps revolutionized the newspaper industry by applying modern business practices to his chain of more than forty newspapers and creating a telegraphic news service and illustrated news features syndicate. This title presents a portrait of this entrepreneurial giant, drawing on Scripps' business correspondence.










