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Strategic Marketing Management: Cases and Applications (The Irwin series in marketing)

Name: Strategic Marketing Management: Cases and Applications (The Irwin series in marketing)
Author: David W. Cravens, Charles W. Lamb
ISBN: 9780256033717

AuthorDavid W. Cravens, Charles W. Lamb

PublisherRichard D. Irwin

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Book Details

Author(s)David W. Cravens, Charles W. Lamb

PublisherRichard D. Irwin

ISBN / ASIN0256033714

ISBN-139780256033717

Sales Rank14,904,042

MarketplaceUnited States 🇺🇸