Strategic Management: Concepts and Cases
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Book Details
Author(s)
Alonzo J. Strickland, Arthur A. Thompson
Publisher
Richard D. Irwin
ISBN / ASIN
0256037175
ISBN-13
9780256037173
Marketplace
France 🇫🇷
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Description
9 chapters with discussions of new topics and techniques
3-chapter module on business level strategy and 2-chapter section on strategic analysis in diversified companies
