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Marketing Strategy: Planning and Implementation (The Irein Series in Marketing)

Name: Marketing Strategy: Planning and Implementation (The Irein Series in Marketing)
Author: Orville C. Walker, Harper W. Boyd, Jean-Claude Larreche
ISBN: 9780256090055

AuthorOrville C. Walker, Harper W. Boyd, Jean-Claude Larreche

PublisherRichard D Irwin

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Book Details

Author(s)Orville C. Walker, Harper W. Boyd, Jean-Claude Larreche

PublisherRichard D Irwin

ISBN / ASIN025609005X

ISBN-139780256090055

Sales Rank12,364,280

MarketplaceUnited States 🇺🇸

Description

This text covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's interfunctional relationship.