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Basic Marketing: A Global-Managerial Approach, 11th Edition

Name: Basic Marketing: A Global-Managerial Approach, 11th Edition
Author: E. Jerome McCarthy, William D. Perreault Jr.
ISBN: 9780256105094

AuthorE. Jerome McCarthy, William D. Perreault Jr.

PublisherMcGraw-Hill Inc.,US

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Book Details

Author(s)E. Jerome McCarthy, William D. Perreault Jr.

PublisherMcGraw-Hill Inc.,US

ISBN / ASIN025610509X

ISBN-139780256105094

Sales Rank9,427,895

MarketplaceUnited States 🇺🇸

Description

Published by Richard D. Irwin, Inc., US, 1993, written by E. Jerome McCarthy and William D. Perreault, Jr.