Marketing Management: A Strategic Approach with a Global Orientation (Irwin Series in Economics)
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Book Details
Author(s)
Harper W. Boyd
Publisher
Chicago
ISBN / ASIN
0256125767
ISBN-13
9780256125764
Marketplace
France 🇫🇷
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Description
This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software.
