International Business: The Challenge of Global Competition/Includes Map
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Book Details
Publisher
Richard d Irwin
ISBN / ASIN
0256166013
ISBN-13
9780256166019
Marketplace
United Kingdom 🇬🇧
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Description
This edition has been updated to reflect world events and their ramifications on international business. It includes three case studies illustrating the challenges and principles of international marketing, and encourages students to apply chapter concepts in minicases at the end of each chapter.
