Essentials of Marketing: A Global-Managerial Approach (Irwin Series in Marketing)
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Book Details
Author(s)
E. Jerome McCarthy, William D. Perreault
Publisher
Richard D Irwin
ISBN / ASIN
0256166498
ISBN-13
9780256166491
Marketplace
France 🇫🇷
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Description
This short text reflects the mainstream coverage found in McCarthy and Perreault's text "Basic Marketing". It is a leaner text with coverage written specifically for faster-paced courses requiring less detail.
