Entrepreneurship
99.40
USD
Book Details
Publisher
Richard D Irwin
ISBN / ASIN
0256234787
ISBN-13
9780256234787
Sales Rank
#7,714,538
Marketplace
United States 🇺🇸
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Description
The text is intended for the undergraduate course in entrepreneurship and has been designed to instruct students on how to formulate, plan, and implement a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Actual case studies and entrepreneur profiles help illustrate successful and not-so-successful ventures.
