Communicate to Win: 12 Key Points for Success (Financial Times Series)

Effective communication, whether one-to-one or in a larger group is a vital management skill, yet for many managers it is a source of worry and poor performance. This is a communication guide for staff management, sales presentations or business pitches. It provides 12 rules of communication success and the 12 rules of failure. Each chapter features key learning points, four cases, training advice and summaries.