Advertising
65.00
USD
Book Details
Author(s)
Ray Wright
Publisher
Financial Times Management
ISBN / ASIN
0273632892
ISBN-13
9780273632894
Sales Rank
#10,187,105
Marketplace
United States 🇺🇸
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Description
A European advertising text, packed with practical examples, which will be ideal for all students of advertising. Advertising will be a core text for courses in advertising at 3/4th year level as well as CAM diploma and certificate students. In addition marketing communications will find it useful as supplementary reading.
