International Business: A Strategic Management Approach (2nd Edition)
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Book Details
Author(s)
Alan M. Rugman, Richard M. Hodgetts
Publisher
Pearson Education
ISBN / ASIN
0273638971
ISBN-13
9780273638971
Marketplace
France 🇫🇷
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Description
(Pearson Education) A business text emphasizing economic and multinational approaches and strategic management, revised to be completely up-to-date. Includes coverage of international business strategy in action and key points and terms, featuring real cases and European examples. Previous edition published by McGraw-Hill in 1995. Softcover.
