Electronic Marketing: Theory and Practice for the Twenty-First Century
94.32
99.50
-5% USD
Book Details
Publisher
Pearson Education Canada
ISBN / ASIN
0273684760
ISBN-13
9780273684763
Sales Rank
#6,674,379
Marketplace
United States 🇺🇸
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Description
"At last! A superbly crafted book that blends theory and practice! Electronic Marketing: Theory and Practice for the 21st Century describes how all aspects of the electronic revolution have revolutionised marketing."
Dr. Linda D. Peters, School of Management, Univeristy of East Anglia
