Electronic Marketing: Theory and Practice for the Twenty-First Century
94.32
99.50
USD
Book Details
PublisherPearson Education Canada
ISBN / ASIN0273684760
ISBN-139780273684763
Sales Rank6,674,379
MarketplaceUnited States 🇺🇸
Description
"At last! A superbly crafted book that blends theory and practice! Electronic Marketing: Theory and Practice for the 21st Century describes how all aspects of the electronic revolution have revolutionised marketing."
Dr. Linda D. Peters, School of Management, Univeristy of East Anglia
