Marketing Research: An Applied Approach

Name: Marketing Research: An Applied Approach
Author: Naresh K. Malhotra, David F. Birks
ISBN: 9780273706892

AuthorNaresh K. Malhotra, David F. Birks

PublisherTrans-Atlantic Publications, Inc.

CategoryBusiness & Economics

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Book Details

Author(s)Naresh K. Malhotra, David F. Birks

PublisherTrans-Atlantic Publications, Inc.

ISBN / ASIN0273706896

ISBN-139780273706892

Sales Rank2,369,600

CategoryBusiness & Economics

MarketplaceUnited States 🇺🇸

Description

This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth. Marketing Research: An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level.

Marketing Research: An Applied Approach

Book Details

Description

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