Marketing Research: An Applied Approach
Book Details
Author(s)
Naresh K. Malhotra, David F. Birks
Publisher
Trans-Atlantic Publications, Inc.
ISBN / ASIN
0273706896
ISBN-13
9780273706892
Category
Business & Economics
Marketplace
France 🇫🇷
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Description
This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth. Marketing Research: An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level.
