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Research Methods in Business Studies (4th Edition)
Book Details
Author(s)Pervez Ghauri, Kjell Gronhaug
PublisherPearson
ISBN / ASIN0273712047
ISBN-139780273712046
AvailabilityUsually ships in 24 hours
Sales Rank252,359
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description
A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research.
Written in an accessible style, this book demonstrates the importance of a scientific approach to business research and problem-solving projects. It shows students how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.
The following online resources support the text:
For Instructors: PowerPoint slides










