Research Methods in Business Studies (4th Edition)
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Book Details
Author(s)
Pervez Ghauri, Kjell Gronhaug
Publisher
Pearson
ISBN / ASIN
0273712047
ISBN-13
9780273712046
Category
Business & Economics
Marketplace
United Kingdom 🇬🇧
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Description
A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research.
Written in an accessible style, this book demonstrates the importance of a scientific approach to business research and problem-solving projects. It shows students how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.
The following online resources support the text:
For Instructors: PowerPoint slides
