Innovation Management and New Product Development (4th Edition)
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Book Details
Author(s)
Paul Trott
Publisher
Prentice Hall
ISBN / ASIN
0273713159
ISBN-13
9780273713159
Marketplace
France 🇫🇷
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Description
Written in an accessible style, this fourth edition brings a change in structure to clearly set out three key areas for the student: Innovation management, managing technology and knowledge and new product development.
