International Business (5th Edition)
Book Details
Author(s)Alan M. Rugman, Simon Collinson
PublisherPearson
ISBN / ASIN0273716549
ISBN-139780273716549
AvailabilityUsually ships in 24 hours
Sales Rank1,102,068
MarketplaceUnited States 🇺🇸
Description
Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies the EU, the US and Japan as well as emerging markets in world trade, such as Brazil, India and China.
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