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Marketing Management: First European Edition

Name: Marketing Management: First European Edition
Author: Philip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman, Torben Hansen
ISBN: 9780273718567

AuthorPhilip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman, Torben Hansen

PublisherPearson Education Canada

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Book Details

Author(s)Philip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman, Torben Hansen

PublisherPearson Education Canada

ISBN / ASIN0273718568

ISBN-139780273718567

Sales Rank2,123,247

MarketplaceUnited States 🇺🇸

Description

The first European edition of Marketing Management reinvigorates this classic text by exploring the challenges 21st century marketing managers face.