Essential Guide to Marketing Planning (2nd Edition)
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Book Details
Author(s)
Marian Burk Wood
Publisher
Financal Times Management
ISBN / ASIN
0273725769
ISBN-13
9780273725763
Marketplace
Canada 🇨🇦
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Description
Essential Guide to Marketing Planning 2e takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed. It offers you practical guidance in how to research, prepare and present a great marketing plan.
