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Marketing Management

AuthorPhillip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen
PublisherFinancial Times Prentice Hall
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Book Details

Author(s)Phillip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen
PublisherFinancial Times Prentice Hall
ISBN / ASIN0273743619
ISBN-139780273743613
Sales Rank2,304,543
MarketplaceUnited States  🇺🇸

Description

All the accessibility, theoretical rigour and managerial relevance of the global best-seller Marketing Management plus European structure, European examples, the work of European academics and bespoke online resources.
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