Integrated Advertising, Promotion and Marketing Communications
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Book Details
Author(s)
Kenneth E. Clow/ Donald Baack
Publisher
Pearson
ISBN / ASIN
0273753282
ISBN-13
9780273753285
Marketplace
France 🇫🇷
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Description
ISBN: 0132538962Same book being sold for over $50.00USD on other sites, this book is the international version that is to be sold overseas to other countries that can't have the expensive one. This book is made out of natural paper and is much lighter than the expensive version (even the paperback).
