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The most current and comprehensive introductory tourism text on the market.
·       The 'Future' boxed feature covers the main themes and trends in tourism and makes some predictions of how things may change in the industry.
·       A large bank of in-depth case studies covering key tourism campaigns from around the world.
·       Completely updated to cover some of the new and emerging topics including the volatility of oil prices, and dark tourism.
·       New coverage on Business Tourism and Visitor Management.
