The Business of Tourism (9th Edition)

The most current and comprehensive introductory tourism text on the market.

·        The 'Future' boxed feature covers the main themes and trends in tourism and makes some predictions of how things may change in the industry.

·        A large bank of in-depth case studies covering key tourism campaigns from around the world.

·        Completely updated to cover some of the new and emerging topics including the volatility of oil prices, and dark tourism.

·        New coverage on Business Tourism and Visitor Management.