Essentials of Global Marketing
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Book Details
Author(s)
Svend Hollensen
Publisher
FT Press
ISBN / ASIN
0273756540
ISBN-13
9780273756545
Marketplace
Canada 🇨🇦
Description
Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.
