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📖 Description
The text that helps readers thrive in today s retailing industry.
Without a predefined and well-integrated strategy, a retail firm may flounder as it s attempting to cope with the changing environment that surrounds it. Berman/Evans reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today s changing and complex retail environment.
