Retail Management: International Edition
Book Details
Author(s)
Barry R Berman, Joel R Evans
Publisher
Pearson
ISBN / ASIN
0273768565
ISBN-13
9780273768562
Availability
Usually dispatched within 4-5 business days
Sales Rank
#805,040
Marketplace
India 🇮🇳
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Description
For undergraduate and graduate retail management courses
The text that helps students thrive in today’s retailing industry.
Without a predefined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.
The text that helps students thrive in today’s retailing industry.
Without a predefined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.
