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Strategic Marketing Problems International Edition

Author Author
Publisher Pearson Education Limited
Category Business & Economics
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Book Details
Author(s) Author
Publisher Pearson Education Limited
ISBN / ASIN 0273768948
ISBN-13 9780273768944
Sales Rank #184,534
Category Business & Economics
Marketplace United States 🇺🇸
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Description
Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they’ve learned.
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