American Icon: Alan Mulally and the Fight to Save Ford Motor Company
Book Details
Author(s)Bryce G. Hoffman
PublisherCurrency
ISBN / ASIN0307886069
ISBN-139780307886064
AvailabilityExpédition sous 1 à 2 jours ouvrés
Sales Rank117,003
MarketplaceFrance 🇫🇷
Description
American Icon THE INSIDE STORY OF THE EPIC TURNAROUND OF FORD MOTOR COMPANY UNDER THE LEADERSHIP OF CEO ALAN MULALLY. At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leade... Full description
