Strategy: Process, Content, Context
171.95
USD
Book Details
Author(s)
Bob Dewit, Ron Meyer
Publisher
South-Western College Pub
ISBN / ASIN
0314032134
ISBN-13
9780314032133
Sales Rank
#13,652,006
Category
Business & Economics
Marketplace
United States 🇺🇸
Description
A combined reader and casebook for introductory strategic management courses. Offers a balanced coverage of the main themes of strategic management and a broad representation of the different approaches and theories. A European perspective is reflected in the choice of topics, articles, examples and cases.
