The Rainmaking Machine: Marketing Planning, Strategies, and Management for Law Firms, 2013 ed.

The Rainmaking Machine is a step-by-step guide covering marketing planning, strategies, and management for law firms. Designed to help you build your client base, the volume provides advice on gaining new clients, improving services, expanding existing business, and social networking. Topics include: Focusing your marketing efforts; Motivating yourself and your partners; Creating new services; Hiring and maximizing the efforts of marketing professionals; Improving your firm s image through public relation; Forming personal selling networks, business ventures, and professional connections; Using social networking tools for marketing, recruiting, and working collaboratively and Securing and retaining lucrative and satisfying clients. This value-priced and practical resource features behavioral insights that boost business generation results and is useful for marketers and experienced attorneys