The Total Package: The Secret History and Hidden Meanings of Boxes, Bottles, Cans, and Other Persuasive Containers
Book Details
Author(s)
Thomas Hine
Publisher
Back Bay Books
ISBN / ASIN
0316365467
ISBN-13
9780316365468
Availability
Usually ships in 24 hours
Sales Rank
#1,461,895
Marketplace
United States 🇺🇸
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Description
Today's manufacturers have to create instant desire for their product, and this book shows how they play with people's minds in an attempt to sell you another bar of soap or a box of cereal.
