The Total Package: The Secret History and Hidden Meanings of Boxes, Bottles, Cans, and Other Persuasive Containers
Book Details
Author(s)Thomas Hine
PublisherBack Bay Books
ISBN / ASIN0316365467
ISBN-139780316365468
AvailabilityUsually ships in 24 hours
Sales Rank1,461,895
MarketplaceUnited States 🇺🇸
Description
Today's manufacturers have to create instant desire for their product, and this book shows how they play with people's minds in an attempt to sell you another bar of soap or a box of cereal.
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