The Brand Gap: How to bridge the distance between business strategy and design: How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview (Aiga Design Press)

The Brand Gap Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more. Full description