Strategic Mobile Design: Creating Engaging Experiences
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Book Details
Author(s)
Joseph Cartman, Richard Ting
Publisher
New Riders
ISBN / ASIN
0321580079
ISBN-13
9780321580078
Marketplace
France 🇫🇷
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Description
This book gives anyone interested in mobile campaigns, both client-side and production-side, the knowledge to approach a mobile project with a cohesive strategy. The book presents a holistic view of the mobile ecosystem design/technology/marketing/business/build, with enough information to get one started with a project of this nature.
