Bob Blitzer has inspired thousands of students with hisengaging approach to mathematics, making this beloved series the 1in the market. Blitzer draws on his unique background inmathematics and behavioral science to present the full scope ofmathematics with vivid applications in real-life situations.Students stay engaged because Blitzer often uses pop-culture andup-to-date references to connect math to students? lives, showingthat their world is profoundly mathematical.