Marketing Channels: A Management View
Book Details
Author(s)
Rosenbloom, Bert
Publisher
South-Western
ISBN / ASIN
0324186932
ISBN-13
9780324186932
Availability
Only 1 left in stock - order soon.
Sales Rank
#8,171
Category
Hardcover
Marketplace
United States 🇺🇸
Ratings & Reviews
No reviews yet — be the first!
No reviews yet.
Description
Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, and technological changes that have taken place within the industry.
