The Future of Business: The Essentials (with InfoTrac)
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Book Details
Author(s)
Lawrence J. Gitman, Carl McDaniel
Publisher
Cengage Learning
ISBN / ASIN
0324320280
ISBN-13
9780324320282
Marketplace
France 🇫🇷
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Description
The Future of Business: The Essentials, 2e offers a brief yet complete introduction to business concepts and terminology using a student-centered, practical, and relevant approach. Stressing to students that "You Are the Future of Business," The Future of Business: The Essentials teaches students to navigate through the sometime stormy business environment by stressing important business issues such as customer satisfaction and quality, entrepreneurship, cultural and workplace diversity, ethics, global business, technology, teams, and e-business.
