Advertising Campaign Strategy: A Guide to Marketing Communication Plans
Book Details
Author(s)
Donald Parente
Publisher
South-Western College Pub
ISBN / ASIN
0324322712
ISBN-13
9780324322712
Availability
Usually ships in 24 hours
Sales Rank
#146,554
Category
Business & Economics
Marketplace
United States 🇺🇸
Description
How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succed in the class now and get your project chosen in the future.
