Advertising Campaign Strategy A Guide to Marketing Communication Plans By Parente (3rd, Third Edition)
Book Details
Author(s)
Donald Parente
Publisher
SouthWestern
ISBN / ASIN
B003P37JZ8
ISBN-13
978B003P37JZ5
Sales Rank
#2,475,166
Marketplace
United States 🇺🇸
Description
This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them.
